Is there ever a method to the madness? You bet there is. With one caveat; our madness has a very logical core to it. What makes it so special is the fact that we are extremely practical and yet constantly thinking out of the box. We are eclectic, drawing upon experience that is so varied and diverse that we sometimes pull together logic from all across the galaxy. Thatís creative! But at the end of the day, the bottom line is; it must communicate. It must be positive. It must work!